Last Month I was invited by Mr Lalit Shah of Bhavan's Cultral centre to judge an Intra Campus debate on '' Advertising or Pervertising" .

It was a Campus Integration Initiative, wherein students of S.P. Jain Institute of Management & Research, Sardar Vallabhbhai Patel College of Engineering, Sardar Vallabhbhai Institute of Technology, Bhavan's College of Arts, Scince & Commerce, Bhavan's Centre for Inter Disciplinary Studies, Microbiology Research Centre & A.H. Wadia High School took part in the debate.

The other judges were Dr Hemangi Bhagwat, Reader from K.J Somaiya college & Mr Deepak Ghaisas ,Chairman of Gencoval Strategic Services.

The participants did their best to raise the level of debate. How ever they could have done better. More over the supporters of Pervertising lost a golden opportunity to present their case . Every one felt that the new trend of linking the product with Public service Ads was a good initiative by the ad fraternity. Surrogate ads were condemned by all. All in all not a bad attempt by Bhavan's cultral center.

Incidently Ryan International Group of Institutions has taken an initiative called Iceplex Ad film Awards, wherein Students from 11 years to 21 years can participate by producing an ad film of one minute duration in various categories.

Last year the jury comprised of Johnny lever, Manmohan Shetty, Ila Arun, Anil Sharma (Director VEER) , Bhawana Somaaya (Ex Editor Screen), Justice Marlapalle( Sitting Mumbai High Court Judge) and Bheemsain (Father of Animation in India).

Interested students can log on to www.iceplex.tv . The last date for entries is around 15th oct. Its a prestigious global award function in its 3rd year.