World No Tobacco Day is observed around the world every year on May 31. It is meant to encourage a 24-hour period of abstinence from all forms of tobacco consumption across the globe.The member states of the World Health Organization (WHO) created World No Tobacco Day (WNTD) in 1987.

The Taj President
At 8 pm on 31 may 2003, kill the habit at a fashion show where film, fashion and media will say no to tobacco.

The event was organised by the Cancer Patients Aid Association.

Directed by Hemant Trivedi, with the help of designers Wendell Rodericks, Sabyasachi Mukherjee, Neeta Lulla and Shaina NC, the 60 ramp walkers will include Milind Soman, John Abraham, Jackie Shroff, Sonali Bendre and Cyrus Broacha among others.

Mr Mukesh Sharma was specially invited by Shaina NC to walk the ramp . He wore the dress designed by Neeta Lulla.

In the above picture he is seen with the model Bombaywala, walking for the cause.