The 10th Event was the........... 4th DD Sahyadri Cine awards

The 10th Event was the........... 4th DD Sahyadri Cine awards

Creating in house events and marketing them started in the year 2001 when DDK Mumbai was giving a face lift to DD Sahyadri, the Marathi channel of Doordarshan. Since then the channel has created a niche brand for itself. From  Rupees14 crores in 2001 to Rupees 36 crores in 2006, DD Sahyadri was climbing up and up when the other regional  DD channels were loosing the market share and eye balls. I was heading the DDK Mumbai & the Marathi channel at that time. Unfortunately the success story of the channel was never replicated.

New look of DD Sahyadri

Feeding Sahyadri with the fire of imagination

In 2012 exactly after 6 years I was asked to take up the additional charge of DD Sahydri, apart from heading the marketing and West Zone region of Doordarshan. The Events are back again on the channel and the face lift of DD Sahyadri  has begun.

Hirkani Awards

Towering Heights

Since November 2012  till  June 2012, DDK Mumbai has created the following events...

1.Navjyot Sahyadriche (in partnership with UNICEF)

2.New Year event ( Where is Mona Darling?..The lost case of the Vamps in Bollywood),...3. New year event for  DD Sahyadri &... 4.New year Event for DD Delhi

5. Navratna Awards ( For the Maharashtrian ikons)

6. Hirkani Awards (Women Of Substance)

7.Sahydri Sindhu Awards (for the Sindhi entrepreneurs)

8.Prerna awards for DD National (Mother's Day) 

9.Prerna Awards for DD sahyadri &............

Prerna Awards on Mother's Day

Kamini & Ragini.. Mom & Daughter

             

                   

                  

                    (10).  4th DD Sahyadri Cine awards

The Dark Clouds  hovering overhead and incessant rains cast a Gloomy spell on the 4th DD Sahyadri Cine Awards on 18th June, 2013 at Ravindra Natya Mandir, Prabhadevi, Mumbai. But then, all’s well that ends well.   

The colorful saga of DD Events Continues...

Thanks to  Doordarshan Kendra Staff, Friends, well wishers , Amol Palekar, Mahesh Kothare, Sachin Pilgaonkar, Kiran Shantaram, N.Chandra, Raj Dutt, Jury Members, Nominees, Awardees and performers, who braved the torrential rain’s and made it to Ravindra Natya Mandir for the Award Function. 

SCREEN carries the press conference of DD Cine awards

All the above events have been given tremendous support by the regional media and press for which I thank them profusely.